Although summer is filled with the benefits of being able to make the most of the great outdoors, increased sunlight, water pursuits and soaring temperatures inevitably take their toll on skin and hair, even for those who are well prepared.

How to get yourself back to pre-summer condition? Grooming expert and founder of eponymous Norwegian brand, Alexander Sprekenhus, gives us his tips for reviving damaged skin and hair after a season in the sun.

Alexander Sprekenhus Skincare

Alexander Sprekenhus is a grooming expert and founder ofAlexander Sprekenhus

Men's grooming Alexander Sprekenhus 1

What is your typical grooming regime, does this change during the summer months?

My personal grooming regime is quite simple. I only use products necessary to keep me fresh, the things that require little or no hassle. To stay clean I use shampoo, body wash and facial cleanser. I follow up by applying some pure Argan oil to my face and style my hair with a hair paste.

The only real difference during the summer months is how much body lotion I apply.

What’s the best way to keep flaking skin to a minimum?

I try to stay away from the long tanning sessions and if I go for a swim in the ocean I shower off sea salt. Also, I always wear sunscreen.

Alexander Sprekenhus Men's Grooming

What’s the easiest way to rehydrate skin after a summer in the sun?

Adding body oil into your water while in the bathtub or applying some body lotion after finishing showering leaves your skin rehydrated. Either way, I never go a day without applying some 100% pure Argan oil to my face.

What’s the best way to apply moisturiser, how much is too much?

Balance the amount of lotion you apply, don’t overdo it. I’d rather gradually apply more layers over time than one thick layer.

How can hair be restored to its healthiest after being under the sun’s drying rays?

Using conditioner and Argan oil is a great way of regaining a natural and healthy look for hair. In addition a good hair mask can restore shine and strength when hair has been through a rough (but great) summer.

Men's Grooming Alexander Sprekenhus 2

What’s the one grooming essential that no man should be without?

I think it’s a lot about how you make it work, but a great hair paste is a standalone essential that allows for personalization and excellent grooming. Searching for that one hair paste that has the feel and scent you want is always a bonus too.

What are your top grooming tips?

Always groom while damp, not wet or dry. To me that’s the easiest way of achieving my best look and feel.

Discover Alexander’s complete haircare and grooming range at

The Best of May


Summer is soon upon us and we can’t help but feel excited, though this time of year might present some challenges in keeping those beautiful locks strong, hydrated and healthy. After long sunny days on the beach or in the pool your hair will most likely show signs of the tear – brittle and dry split ends crying for attention and care.

We believe that the best cure for summer-exhausted hair is prevention. This might sound like a hassle, but don’t worry! Our Hair Styling Elixir based on Argan Oil is specially designed to nourish and protect your hair, and repair if the damage already occurred.

The Argan oil is well known for its many wonderful benefits – Amongst them is its richness in vitamin E and natural UV protection. When applied to hair, it prevents drying and damage caused by exterior factors (like sun, environment, and heat) by coating the hair shaft.

Now, the ritual itself is rather easy. Apply the desired amount to towel-dry hair, and you are good to go!

 For a more fine hair texture, we have developed the Hair Styling Elixir Light

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Short description

Alexander Sprekenhus Hair Elixir is an Argan oil treatment for all hair types.

Product information

The Hair Styling Elixir is an Argan Oil Treatment for all hair types.This Alexander Sprekenhus formula softens the hair and helps you to accheive those beautiful, healthy locks.

Using the amazing abilites of the Argan Oil, this product Instantly absorbs into thehair, eliminates frizz and speeds up the styling time by 40 %

• Revives hair
• Strengthens and conditions
• Fights frizz and dryness
• Protects against heat
• Reduces hair drying time
• Provides long-term conditioning to all hair types



One of those creative nights with music, art, red-wine and of course the camera. Just wanted to show you one of the latest things I´ve been working on. Namely, L ´huile parfum, which essentialy is the oil from perfumes in it´s concentrated form. This is special to me, because I love the purity that comes with working with the oil only. Also, our small 7,5ml. bottles have a roll on application, suitable for pulsating areas. All scents have been updated even if they carry some of the same names. The first scent to be published is alluring and enigmatic. With its seducive embrace, Key Largo welcomes you into a vibrant universe inspired by excess euphoria and late night dining. Key Largo L´huile parfum - Alexander Sprekenhus Key Largo L´huile parfum - Alexander Sprekenhus