SHADES:ARMANI/SHIRT:HELMUT LANG/BAG:MIU MIU/SHOES:TOPSHOP/PANTS:EUREKA
KARL LAGERFELD LAUNCH @ COVENT GARDEN
Today Alexander and I went to the launch of Karl Lagerfeld’s newest collection. We were ready to get Karlified! After months of anticipation, Karl Lagerfeld`s new collection landed on NET-A-PORTER, and to check it out we went to Covent Garden to see how the collars were hanging at the launch.
Being introduced to the KARL TEAM we received goodiebags and explanations of how the new digital order system works. The digital shops are based on taking pictures of a projected image of the styles, and buying it straight through the app just by snapping a shot. People were lining up to snap and shop whilst NET-A-PORTERs own vans handed out warm coffee to people of anticipation in the ques. As I wore a strictly Karlified outfit I was interviewed by NET-A-PORTERs own camera team, Thealist.com, TheLondonFashionHunter and Grazia Daily.
We were impressed by their digitalized way of shopping and we would like you to enjoy our pictures from the day.